Aug 2017 - present: Tinder and new dating culture among Vietnamese urban young adults - on going project

May - Dec 2015: People's attitude toward Freedom of Expression (FoE) in a new media landscape in Vietnam (co-investigator) / CECODES
The project aims to examine Vietnamese people's attitude and opinion toward FoE and its connection to other material and non-material values.

Ferb - Aug 2013: Vietnamese Youtube vloggers as self-enterprises and consumer citizens / Goldsmiths
A qualitative study of how Vietnamese vloggers perform themselves as either entrepreneurial producers and citizen consumer, particularly in the subject of sex education, sexualities and related issues.

Jan - May 2012: Female images on Vietnamese entertainment magazines / Vietnam National University
A quantitative study of female images represented on ĐẸP & 2Đẹp magazines.
Frameworks: framing theory, masculine domination.

---

WORKS SUPERVISED

2015:

• Pham Ngoc Diep, 2015. Vietnam images on American press: 20 years after Diplomatic Normalisation. (Third prize, Student Research Contest 2015, Faculty of Journalism and Communications, University of Social Sciences and Humanities)
• Do Truong Son & Ngo Thi Xuan Phuong, 2015. Vietnamese youth on personal branding.(Consolation prize, Students Research Contest 2015, Faculty of Journalism and Communications, University of Social Sciences and Humanities)
• Ngo Thi Xiem, 2015. Images usage on contemporary Vietnamese online press. (BA Dissertation, Distinct)