ABOUT MY

Bui Tra My is a Vietnamese female whose interests include media education, the sociology of art and culture and cultures of urbanity. Her projects involve the young adults of various backgrounds in the city who are struggling over identity in a digital and transformative context. Her recent works combine sociological and cultural frameworks on digital media in both English and Vietnamese.
My received her Master of Arts in Critical & Creative Analysis from Deparment of Sociology at Goldsmiths, University of London (2013) and Bachelor of Arts in Journalism & Communication from University of Social Sciences & Humanities Hanoi, Vietnam National University (2012).
Following several years being a media practitioner in journalism then promotional industry, My is now working at The Olympia Schools as teacher of media & communications and a member of principal board. She also participates in researches in the field of social sciences, guest lectured in the field of Media & Communications at Hanoi University of Culture, FPT University,... and conducted open workshops on media and culture.
SELECTED PUBLICATIONS
  • ​My Bui & Nga H. Phuong (2017). Tinder and new dating culture among Vietnamese urban young adults.
  • Giang Dang, Duong Nguyen, My Bui (2015). How free is free: People's attitude towards freedom of expression and its limits in Vietnam. Granted by Oxfarm
  • Bùi Trà My (2015). Văn hoá tham gia trên mạng xã hội với hoạt động truyền thông và văn hoá đại chúng (Participatory culture on social media and its impact on mass communication practice in Vietnam), in Journalism and Communications: Theories and Practice. Hanoi: Information and Communication Press, pp. 116-126. (PDF)
  • Bùi Trà My (2015). Apply News Literacy in the school curriculum in Vietnam. Conference for News Literacy Educators 2015, Journalism and Media Studies Centre, Hong Kong University
  • Bùi Trà My (2014). Teaching Social Media for Journalism, in Vietnam - Germany Media Dialogue 2014. Germany Embassy & Vietnam National University
  • Bùi Trà My (2013). Pierre Bourdieu: Thị hiếu thẩm mỹ và Sự phân tầng xã hội, Tạp chí Mỹ thuật & Nhiếp Ảnh, số 17, 11/2013, tr. 56-57. Cục Mỹ thuật, Nhiếp Ảnh và Triển Lãm. (PDF)
TRAINING COURSES
  • ​Media Competence in Digital Age (American Centre, 2019 - 2022)
  • News Literacy (The Olympia Schools, FPT University)
  • Intro to Public Relations (Hanoi University of Culture, 2017)
  • Promotional Media (FPT University - Short course, 2019) 
  • Intro to Mass Media & Communications (The Olympia Schools - Elective course, 2015 - present)
  • Intro to Sociology (The Olympia Schools - Elective course, 2018 - present)
  • Workshops: Gender Diversity and Differences; Effective Communications; Conflict Management; Sex Ed (The Olympia Schools, 2015 - present)
OTHER PUBLIC TALKS
SUPERVISION
  • Pham Ngoc Diep, 2015. Vietnam images on American press: 20 years after Diplomatic Normalisation. (Third prize, Student Research Contest 2015, Faculty of Journalism and Communications, University of Social Sciences and Humanities)
  • Do Truong Son & Ngo Thi Xuan Phuong, 2015. Vietnamese youth on personal branding. (Consolation prize, Students Research Contest 2015, Faculty of Journalism and Communications, University of Social Sciences and Humanities)
  • Ngo Thi Xiem, 2015. Images usage on contemporary Vietnamese online press. (BA Dissertation - Distinction; Faculty of Journalism and Communications, University of Social Sciences and Humanities)
ON PRESS
www.buitramy.com © 2021